You’re unlikely to clarify your life’s meaning if you aren’t clear how you describe it.

When we’re dealing with the ambiguous, it helps to have clear language to communicate that ambiguity.

A profession is, first and foremost, an act of language: it communicates our promise to our calling. To support that, we’re providing linguistic resources.

Our aim is four-fold: 

• Provide vocabulary that describes unclear feelings, the abstract, etc.
• Avoid using terms in lazy, different, and confusing ways
• Encourage precision. Clear communicating leads to clear thinking
• Know ourselves better by knowing which language resonates with us